stick

The Memory Stick is a removable flash memory card format, originally launched by Sony in late 1998. In addition to the original Memory Stick, this family includes the Memory Stick PRO, a revision that allows greater maximum storage capacity and faster file transfer speeds; Memory Stick Duo, a small-form-factor version of the Memory Stick (including the PRO Duo); the even smaller Memory Stick Micro (M2), and the Memory Stick PRO-HG, a high speed variant of the PRO to be used in high-definition video and still cameras.
As a proprietary format, Sony exclusively used Memory Stick on its products in the 2000s such as Cyber-shot digital cameras, Handycam digital camcorders, WEGA and Bravia TV sets, VAIO PCs, digital audio players, and the PlayStation Portable game console, with the format being licensed to a few other companies early in its lifetime. With the increasing popularity of Secure Digital around 2010, Sony started to include SD in their devices which was seen as a Sony loss in the memory-card business. Despite this, Sony continues to support Memory Stick on certain devices.

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